Description: Content is still king — learn how to use blog posts, videos, and storytelling to attract and engage your ideal customers.
Bullet Points:
- How to define a content strategy
- Creating content for every stage of the buyer journey
- SEO-focused blogging tips
- Using storytelling to build emotional connection
- The power of user-generated content
- Content repurposing across platforms
- Email newsletters that people actually read
- Measuring content performance (engagement, bounce rate)
- Tools for content planning (Trello, Notion, etc.)
- How to write compelling calls-to-action (CTAs)