Description: From PPC to social media, explore proven digital marketing techniques to build your brand and drive conversions.

Bullet Points:

• The difference between organic and paid reach
• SEO vs. PPC: when to use which
• Retargeting campaigns that actually convert
• How to structure a digital marketing funnel
• Importance of A/B testing in ad campaigns
• Leveraging data from Google Analytics
• Choosing the right platform for your audience
• ROI measurement: KPIs to track
• The rise of influencer partnerships
• Combining content + paid ads for maximum impact