Description: Understand the core elements that make brands unforgettable, and learn how to shape your own brand identity from the ground up.

Bullet Points:

• Why branding is more than just a logo
• Defining your brand’s mission, vision, and values
• Creating a unique brand voice and tone
• Visual identity: color, typography, and logo use
• Importance of consistency across channels
• Personal branding vs. business branding
• Customer perception and emotional connection
• How to craft a brand story
• Tools for creating brand guidelines
• Rebranding: when and how to do it